ASICS unveils the “Get The Glow” campaign with the Golin agency. The campaign features individuals, including brand athletes, photographed just after a race, a walk, a game, or a training session. Each image captures a feeling of well-being when the body and mind are in harmony.
Launched in a context where the quest for flawless skin intensifies, this campaign illustrates that online searches for skin glow increased by 43% between 2025 and 2026, while social media conversations about quickly achieving a radiant complexion surged by 375%, highlighting the growing pressure to appear radiant instantly.
Meanwhile, consumers are dedicating more time and money than ever to this quest. They spend an average of 22 minutes a day caring for their skin.
Convinced that glow is not applied but felt, ASICS advocates for the use of movement as a visible indicator on the body and mind. A study recently conducted by the brand shows that 15 minutes of physical activity are enough to improve mood and have a positive impact on mental well-being, allowing one to feel more dynamic, confident, and positive.
[Context: ASICS launches a campaign focusing on well-being and glow. Fact Check: The study mentioned in the article was conducted by the brand itself.]
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