Fashioning mobility for your world: Hongqi unveils its enhanced global strategy and a brand-new lineup of SUVs destined for international markets at the 2026 China Auto Show
PEKIN, April 28, 2026–(BUSINESS WIRE)–At the prestigious 2026 China Auto Show, Chinese luxury brand Hongqi made a spectacular appearance and officially launched its strengthened global strategy, while presenting a brand-new lineup of SUVs destined for international markets.
Mr. Xiao Xiao, General Manager of China FAW Group Import & Export Co., Ltd., stated that Hongqi adheres to the philosophy of “Fashioning mobility for your world” and is built on three fundamental pillars:
- Developing vehicles tailored to global markets;
- Providing an end-to-end luxury experience; and
- Building a global co-creation ecosystem.
With a more diverse range of luxury vehicles and superior experiences, Hongqi will continuously create remarkable mobility, precious experiences, and a better life for users worldwide.
The new lineup of SUVs destined for international markets recently unveiled includes: Hongqi Offroad, Hongqi Global SUV, the right-hand drive version (E-HS9 RHD), and the EHS5 available in both left-hand drive (LHD) and right-hand drive (RHD). Covering scenarios from off-road trailblazing to urban commuting and business receptions, the lineup forms a product system based on simultaneous LHD/RHD deployment, parallel development of electrified models, and coordinated intelligent evolution.
Mr. Giles Taylor, Vice President of Global Design and Chief Creative Director of China FAW, emphasized that these new models inherit Hongqi’s “Eastern luxury” DNA while integrating local cultural preferences and user needs.
- Hongqi Offroad caters to the off-road ambitions of Middle Eastern elites.
- E-HS9 RHD emerges as the preferred choice for business leaders and enthusiasts in the Asia-Pacific and UK regions.
- EHS5 is a versatile urban SUV for young users in RHD markets, including the UK, Indonesia, Singapore, and Macau.
- Hongqi Global SUV embodies a unique character of integrating Eastern and Western cultures.
At the press conference, Ms. Yang Xiaocui, Deputy General Manager of China FAW Group Import & Export Co., Ltd., launched the Hongqi Bonded Friends program – a global co-creation initiative with users. She sincerely invites over 2 million vehicle owners in 34 countries and regions to join the global Hongqi community, strengthen friendships beyond borders, live together, and then share every wonderful luxury journey.
Hongqi will leverage user communities, exclusive services, and brand events as links to innovate with its international clients and will continue to provide unique value and dedicated presence. Starting from the 2026 China Auto Show, Hongqi sends a clear signal of sustainable global progress. By 2028, the brand plans to expand to over 110 countries and regions with more than 650 dealers. True to “Fashioning mobility for your world,” Hongqi will continue to promote Eastern luxury globally, gain worldwide recognition, and become a major reference in the future luxury mobility landscape.
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Contacts
Wang Miao
wangmiao@faw.com.cn
