At the 31st day, the Ligue 1+ platform exceptionally opens its access for free, in a clearly defined conquest strategy. Launched urgently after the withdrawal of DAZN, the LFP’s OTT solution had a strong start, reaching 1.1 million subscribers by the end of February. However, this momentum has waned, and the financial projections remain insufficient to fully support the clubs. By making its content accessible without a subscription for a weekend, the League aims to expand its user base and convert the curious into regular subscribers, a crucial lever to target the 2.1 million expected subscribers in the medium term according to L’Équipe.
This seduction operation is accompanied by a promotion of the product Ligue 1+. Extended distribution through several broadcasters, enhanced technical features (Spider Cam, audio capture of refereeing, on-field immersion), and promotion of matches like OM–Nice: everything is designed to demonstrate the platform’s ability to offer a premium experience. In the background, the LFP is already preparing for next season with the ambition to centralize all rights and clarify the offer for supporters. One key parameter remains: the involvement of clubs, which is still uneven but crucial to legitimize this long-term broadcasting project.
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