On March 2, an event organized by AOP Cerises de France took place in Bessenay, Rhône. It brought together over 80 participants and for the first time was open to non-members, showcasing the entire cherry production chain from upstream to downstream: producers, technicians, researchers, marketers, and retailers. Alexandra Lacoste, director of AOP Cerises de France, talked about the challenges facing French cherry production and technical solutions in orchards. The association includes 15 members across four production areas: PACA, Occitanie, Auvergne-Rhône-Alpes, and Centre-Val de Loire.
Concerning the fight against the spotted wing drosophila, a major threat to cherries, the association is focusing on research efforts and the need for combination solutions involving traditional and advanced active substances. This initiative is part of the PARSADA (Strategic Action Plan for Anticipation of Potential Withdrawal of Active Substances and Development of Alternative Techniques) initiated by the French Ministry of Agriculture in 2024.
Regarding cherry production, the impact of the spotted wing drosophila has led to changes in French orchards, with more producers specializing in cherry cultivation due to the technical expertise required. Despite challenges, French cherry production has been spared from frost damage this year.
In terms of marketing, French cherries maintain a strong position in the domestic market, with a focus on supply organization and calibre management. Cherries remain a popular and impulsive purchase for consumers, requiring appropriate packaging to attract buyers. The article was prepared for the special April edition.
For more information: AOP Cerises de France Maison de l’Agriculture Agroparc Site 84912 Avignon Tel: 04 90 27 12 64 [email protected]
