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LOreal on all fronts of innovation

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L’Oreal showcases two new innovations at the CES 2026 in Las Vegas. One is the Light Straight + Multi-styler hair straightening device, equipped with patented infrared light technology, promising to revolutionize hair styling by not exceeding 160°C. Another innovation is the LED Face Mask developed in collaboration with iSmart, featuring a flexible silicone prototype that emits red and near-infrared light to address signs of aging. Additionally, L’Oreal Paris introduces a K-Beauty skincare line inspired by the “glass skin” trend, claiming to deeply hydrate the skin and deliver visible results from the first application. This range is now available in retail stores.