Chiara Ferragni Wears Swiss Brand Evanbenjamin at Cannes Festival
In Cannes, Italian influencer Chiara Ferragni wore an outfit by Swiss designers Evan Giusto and Benjamin Bühler, originally from Locle and Tolochenaz. The designers had only a few days to complete the project.
Published: 20.05.2026, 20:59 | Updated: 21.05.2026, 10:13
With a distant gaze, a prestigious hotel in the background, and casual clothing: on Monday, May 18, Chiara Ferragni – with 27.4 million Instagram followers – shares a photo of herself at the Cannes Festival. The outfit she is wearing is from Evanbenjamin, a brand founded by Evan Giusto and Benjamin Bühler, hailing from Locle (NE) and Tolochenaz (VD).
We Show You:
The outfit is from the “Double Vision” collection released in 2024.Image: instagram @chiaraferragni
The look indeed seems very comfortable.Image: Evanbenjamin
It had been several months since the Swiss brand caught the eye of Salvatore Pezzella, the stylist of the Italian influencer. He contacted them on Wednesday, May 13:
“Before Chiara Ferragni walked the Cannes red carpet, Salvatore Pezzella contacted us. He wanted us to lend him clothes for her to wear on a stroll along the Croisette.”
The creators from Romandy, Benjamin Bühler and Evan Giusto.Image: Instagram @evanbenjamin.studio
Customized for Chiara Ferragni
The choice was a men’s tailored jacket, a bralette, and pants. “Everything happened very quickly,” recalls the Neuchâtelois. And for a reason: celebrity stylists know exactly what pleases their clients. The selection is “small, targeted.”
The jacket and pants in question.Image: Evanbenjamin
Evan Giusto and Benjamin Bühler encountered a significant problem: the pants were too small for Chiara Ferragni. When presenting a collection, models wear prototypes. These pieces are then tailored. A solution was necessary: create a custom-made pair of pants “urgently.” Working time? Between 4 and 5 hours. But it was worth it.
“Chiara Ferragni is a woman who interests us. We love what she exudes and her personality. It was a pleasure to be part of this project,” Evan Giusto said.
Once the garment was ready, it was time to deliver the outfit on Sunday, May 17. However, it was the Ascension long weekend. It was essential that the package arrived on time: “We asked a friend of a friend to take it directly to Chiara Ferragni’s hotel so that her stylist could pick it up,” Evan Giusto recounted.
Rise in Sales and Subscribers
Until the last moment, there is always a risk that the celebrity will not wear the clothes.
“It’s like playing the lottery. The stylist always has a plan B if the outfit doesn’t fit or is not liked,” Evan Giusto explained.
Fortunately, the outcome was positive for the Swiss brand: “She loved it!”, Evan Giusto rejoiced. Salvatore Pezzella even asked if it was possible to gift the pants. The request was accepted, with the goal of Chiara Ferragni wearing the piece again and leading to more collaborations.
For now, this first partnership has been successful. Two pants and three bralettes were sold, and Evanbenjamin gained between 100 and 150 Instagram followers “just with one story.” Oftentimes, stylists mix brands worn by celebrities. Therefore, the fact that the Italian influencer chose exclusively the Swiss firm is a stroke of luck and great exposure. “We are very pleased,” concluded the Neuchâtelois creator.
“A lot of people wrote to us to ask about the price of the clothes or if they came in other colors,” Evan Giusto added.
No doubt the charm of Swiss creations will catch the attention of international stars once again.
