Disney is preparing a unique super

Disney would like to bring some order to its digital services. According to several sources from Bloomberg, discussions are underway to create a single application capable of bringing together all of its offerings. At the center of this strategy: Disney+, aiming to become much more than just a streaming platform.

In this expanded version, users could watch a movie, reserve a ticket for a park, purchase a derivative product, or launch a game without leaving the application. The idea is to avoid multiple downloads and offer a single entry point to the entire Disney ecosystem.

This project, internally described as a “super app,” would involve merging several existing applications, including those dedicated to parks or cruises. This is a way to correct a dispersion that has become difficult for users to follow, as well as for the group itself. For now, nothing is set in stone. The discussions are at an early stage, and no concrete development has been launched yet. Disney, on its part, has not commented.

This is not the first time Disney has considered consolidating its services. Under Bob Iger, the idea had been circulating for years. A more limited attempt had even been tested in the UK, but it did not convince enough to be expanded.

The obstacles are well identified: separately designed applications, different technical infrastructures, and sometimes complex distribution rights. The current merger between Disney+ and Hulu shows that this kind of project can quickly become complicated. Since taking over the group in March, Josh D’Amaro seems determined to revive the subject. Before the shareholders, he explained that Disney+ must evolve “beyond a traditional streaming service” to become “the digital center of the company.”

This direction is accompanied by a closer connection between entertainment and video game activities. The new boss is notably an observer on the board of Epic Games, pushing for better integration of these universes.

Disney is also looking at user-generated content and artificial intelligence. However, not everything went as planned: OpenAI abruptly ended its video generator Sora, leading to the abandonment of a partnership estimated at one billion dollars. This partnership was supposed to allow subscribers to create their own content based on Disney characters.