Actor Pedro Pascal is fighting in court to reclaim his name from a Chilean spirits brand. Surprisingly, Pedro Pascal is not the only actor to launch an alcohol brand – he has no ties to the Chilean pisco brand “Pedro Piscal.”
The actor is the latest celebrity to take legal action against a brand with a nearly identical name: Pedro Piscal, a Chilean pisco trader who chose a rather provocative name for his brand.
It remains unclear if Pedro Pascal, the beloved Hollywood “daddy,” is a fan of pisco sour, an iconic drink from his home country. Nevertheless, like other stars before him, the actor has entered into a legal battle against a well-known alcohol manufacturer.
According to David Herrera, the owner of the Pedro Piscal brand, he registered the trademark with a Chilean commercial regulatory body in 2023 before selling his pisco in retail stores and restaurants.
“We tried several names and Pedro Piscal finally worked. We were preparing a trip to the Pisco region when suddenly we received threatening emails from lawyers,” he explained.
“It’s me, a mere mortal, receiving emails from a movie star? That made me a little worried,” said David Herrera, speaking to The Guardian.
It turns out that Pedro Pascal, the actor, has filed a request to regain control due to the similarity with his own name and brand.
David Herrera, who claims to have no regrets, argues that the name Pedro comes from the Pedro Ximénez grape, from which this liquor is distilled. It remains to be seen if this argument will hold up in court, which is expected to make a decision before the end of the year.
This case is not the first where an entrepreneur faces legal action from a Hollywood star over a play on words. Previously, a honey company named Miel Gibson, featuring an image from Braveheart on its label, won the right to keep its name after the actor filed a complaint.
In 2020, DC Comics took on a bakery in Santiago called “Superpan” for thirty years, using images of Clark Kent and his famous “S” symbol. The bakery won the case.
More recently, in March 2026, Australian fashion designer Katie Perry won a 17-year legal battle against American pop star Katy Perry in the High Court of Australia. The court ruled that the designer could continue to operate under her own name. (mbr)
