Between cinema, celebrities, and iced coffees: immersion on the Nespresso beach at the Cannes Film Festival.

The Cannes Film Festival is back with its bustling atmosphere along the Croisette, featuring screenings, red carpet events, and private parties. Nespresso, an official partner of the festival for 18 years, celebrates its 40th anniversary with a more immersive presence than ever at its iconic Nespresso Beach.

Located facing the Mediterranean, the brand’s private beach changes its decor to embrace the colorful universe of “Vertuo World,” its new campaign dedicated to iced coffees. The ambiance shifts to a retro pop aesthetic with hues of lavender, yuzu yellow, and bubble gum pink, as Nespresso evolves its image while maintaining its lifestyle DNA.

Staying at the legendary Hotel Martinez immerses one in the Cannes buzz. However, the real heartbeat of the day lies a few meters down on the Nespresso Beach—a relax spot where festival-goers discover the new Vertuo Up machine and the iced creations designed for the occasion: Coconut Vanilla Over Ice, French Lavender and Vanilla Decaffeinato, and Yuzu Vanilla Over Ice. All within a colorful, retro-themed setting resembling a giant colorful pool where iced coffee reigns supreme.

After a quick stop at the Martinez to don the required tuxedo, the journey continues to the red carpet stairs for flashes, followed by the Grand Lumière Theater for the screening of “Fatherland,” the latest film by Paweł Pawlikowski starring Sandra Hüller, the newly appointed Chanel ambassador.

Once the screening ends, the Cannes nightlife begins on the Nespresso Beach, transformed into a dance floor. Amid DJ sets and giant New York-style pizzas from Rori, celebrities, cinema professionals, and festival guests mingle. Demi Moore, a member of the jury for this 79th edition, also makes an appearance at the VIP space.

For its 40th anniversary, Nespresso reinvents itself while staying true to its essence. The brand embarks on a more pop chapter by collaborating with its new global ambassador, superstar Dua Lipa. In the campaign film, the pop icon puts her twist on the iconic phrase “What else?” before sharing a knowing glance with George Clooney.

The message is clear: coffee can also be fun, surprising, and disrupt the norm. Deputy Director of the brand, Nathalie Gonzalez, describes this evolution as “an expression of a more contemporary and cultural brand, while remaining true to Nespresso’s DNA for 40 years.”

An immersive 24-hour experience in Cannes with Nespresso at the heart of the festival—What else?

[Context: This article highlights the presence and activities of Nespresso at the Cannes Film Festival, including collaborations, events, and the brand’s 40th-anniversary celebrations.] [Fact Check: The mentioned collaborations and events are accurately represented as part of Nespresso’s activities at the festival.]