Prime Video has reached a new agreement with the Audiovisual and Digital Communication Regulatory Authority (Arcom) regarding its obligations to invest in audiovisual and cinema. This new amendment increases the platform’s streaming investments in European and French original content to €90 million per year for the period from 2026 to 2028. The annual amount of the agreement signed on May 6th can reach €110 million if at least one film is released on the platform within 12 months of its theatrical release.
“Prime Video will invest significantly higher amounts within this framework than the previously guaranteed minimum set at the end of 2021 (€40 million), which were determined based on the economic value of the service within the Prime offering,” the Arcom statement elaborates. In 2021, the transposition of the European directive on on-demand audiovisual media services (SMAD) required foreign platforms to finance part of national and European content creation. Prime Video, Netflix, Disney+, Apple TV, and Crunchyroll notably contributed €397 million to French audiovisual and cinema production in 2024, according to Arcom’s latest report.
“We are committed to the content creators and talents and have agreed to invest significantly more in France than our legal obligations,” emphasized a representative of Amazon, which owns Prime Video, in a statement to AFP. The American giant hopes “to reach an agreement with cinema organizations within the timeframe set by the convention to make this commitment long-lasting.”
