Qingdao, China, April 22, 2026 /PRNewswire/ — Hisense, a leading brand in consumer electronics and home appliances, marks the 50-day countdown to the 2026 FIFA World Cup with the launch of its global campaign. As a three-time official sponsor of the FIFA World Cup (in 2018 and 2022), Hisense once again leverages the world’s biggest sports event to showcase a new generation of flagship products designed to enhance how fans watch, experience, and connect.
At the heart of Hisense’s World Cup lineup is its latest display innovation – the MiniLED RGB featured in the flagship UR9 series with the premium UX model. Powered by the MiniLED RGB backlight system and the Hi-View AI Engine RGB processor, the UR9 series achieves 100% BT.2020 color coverage with exceptional precision and brightness. With a native 180Hz refresh rate, a 4.1.2 multi-channel audio system by Devialet, and region-optimized panels – Anti-reflection and anti-glare for Europe, Australia, and other regions, and Obsidian panel for the Americas – it delivers stadium-quality image and sound directly to your living room.
During a recent event at the FIFA House in Zurich, Hisense unveiled its 2026 lineup of MiniLED RGB TVs while confirming its role as the official and exclusive TV supplier for Video Assistant Referee (VAR) review at the FIFA World Cup 2026 in the United States, Canada, and Mexico. Hisense has upgraded the FIFA World Cup’s Video Operation Room (VOR Room) display equipment by installing Hisense’s MiniLED RGB TVs, which offer ultra-high color range and precise color reproduction for clear and authentic live match sequences for video assistant referees.
Pushing the boundaries of premium display, Hisense is redefining home entertainment with its cutting-edge laser screen lineup, including the XR10 and L9Q models, turning living spaces into immersive private stadiums for matches.
The XR10 laser projector features next-generation processing with 6,000 lumens brightness, a 60,000:1 viewing contrast, and smart projection capabilities up to 300 inches, enhancing motion clarity and contrast for all decisive football actions. The L9Q laser TV, which impressed FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026, provides stunning cinema-quality screens up to 200 inches, with ultra-short throw projection and vibrant colors. Together, this high-end laser ecosystem completely transforms any home into a stadium, bringing the excitement and atmosphere of the 2026 FIFA World Cup directly to viewers’ living rooms.
Beyond entertainment, Hisense’s home appliances enhance the overall match experience through smarter and connected living. The Red Dot Award-winning U8 air conditioner combines refined design with efficient temperature control, while the PureFlat Smart Series refrigerator, powered by ConnectLife platform, enables integrated device interaction, facilitating meal planning, content sharing, and home communication, introducing the concept of a more social and connected kitchen.
As the FIFA World Cup 2026 countdown continues, Hisense continues to blend cutting-edge technology and global sports passion – offering immersive viewing, connected experiences, and smarter living solutions that bring people closer to the game and each other. Through continuous innovation in home entertainment and home appliances, Hisense remains committed to its vision of “Innovating a Brighter Life,” transforming daily moments into extraordinary shared experiences on the world’s biggest stage.
About Hisense Founded in 1969, Hisense is a leading global brand in home appliances and consumer electronics, present in over 160 countries and specializing in providing quality multimedia products, home appliances, and smart computing solutions. According to Omdia, Hisense ranks first globally in the 100-inch and above TV segment (2023-2025). The originator of RGB Mini-LED technology, Hisense continues to lead the next-generation Mini-LED RGB innovation. As the official sponsor of the 2026 FIFA World Cup, Hisense engages in global sports partnerships as a way to connect with audiences worldwide.
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