Monster Energy, a major player in international sports, aims to excite fans by offering unique, authentic, and emotionally engaging experiences. This partnership seeks to bridge the gap between extreme sports and football to enhance the fan experience at Bauer Stadium. In line with this, Monster Energy drinks will also be available at the stadium bars.
This collaboration will also involve dedicated activations, with the ambition of providing engaging experiences that resonate with the expectations of new generations of fans. By partnering with Monster Energy, Red Star FC confirms its ambition to evolve its fan experience while opening up new avenues of expression.
Florian Chevallier, Vice President Marketing Western Europe at Monster Energy, expressed pride in partnering with Red Star FC, a club that shares Monster Energy’s passion for creating authentic and lasting connections with fans both in the world of sports and beyond. This partnership is built on a shared culture of performance, innovation, and genuine relationships with communities. As this collaboration unfolds, the goal is to offer memorable experiences on and off the field, and they look forward to working closely with Red Star FC.
Pauline Gamerre, Managing Director of Red Star FC, expressed happiness in welcoming Monster Energy as an Official Partner. This aligns with their commitment to enhancing the fan experience. Together, they aim to develop innovative activations for their audience to further strengthen the bond they share.
About Monster Energy: Since its launch in 2002, Monster Energy has become a globally recognized lifestyle and energy drink brand, with prestigious partnerships with numerous professional sports clubs, major events, and high-level athletes. Engaged in various sports, Monster Energy builds strong connections with fans by offering special, authentic, and unique experiences.
