Apple announced on Monday that John Ternus will take over as the new CEO on September 1, while Tim Cook will transition to the role of executive chairman. Cook’s departure marks the end of a successful 15-year run as one of the most accomplished technology CEOs in recent history.
“It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,” Cook said in a news release. He expressed his deep gratitude for the opportunity to work with a team dedicated to innovation and customer satisfaction.
Incoming CEO Ternus, who has been part of Apple’s design team since 2001, said, “I am profoundly grateful for this opportunity to carry Apple’s mission forward.” The company highlighted his instrumental role in product lines like the iPhone and AirPods.
Cook will continue to serve as CEO during the summer to ensure a smooth transition with Ternus. Under Cook’s leadership, Apple’s shares appreciated by over 1,700%, leading to a market value of over $4 trillion, making it the third most valuable public company globally.
This CEO transition marks the first since Tim Cook replaced Steve Jobs as CEO in 2011. Cook, who previously worked closely with Jobs, is credited for building Apple’s core businesses and expanding into new ventures. Apple has faced challenges with artificial intelligence adoption but has made strides with partnerships like Google’s Gemini.
Apple’s recent initiatives include expanding into services such as cloud storage and streaming entertainment. Cook oversaw successful updates to critical products like the iPhone and Mac while facing challenges with AI and virtual reality adoption. Nevertheless, Apple’s financial performance has remained strong under Cook’s leadership.
As part of his new role as executive chairman, Cook is expected to continue engaging with policymakers worldwide. Despite challenges such as increasing memory component prices, Apple has maintained its market position and record earnings throughout Cook’s tenure.



