Shortly after participating in a flag football game [a non-contact version of American football] organized by the National Football League, the NFL, on the eve of the Super Bowl, Jesse Riedel [also known as Jesser] was greeted by a crowd of young fans gathered behind a barricade in San Francisco. They were there to get an autograph and take a selfie with the YouTuber with 37 million subscribers, known for his high-energy sports challenges and various side parties.
A few days later, Jesse, 26, set up an inflatable mattress, blankets, and his pillow at the Intuit Dome to spend the night at the site hosting the All-Star Game weekend [a match that pits the best players from both conferences of the NBA] in Inglewood, California. In one of his Instagram videos, he can be seen dunking on a deserted court, with a cameraman capturing his every move.
Eager to attract younger generations who are more inclined to follow content creators on YouTube, TikTok, and Twitch rather than television, major [American] sports leagues have decided to open the floodgates. In September [2025], YouTube was able to broadcast an NFL game in Brazil with
