DÉCRYPTAGE – The French giant, the world’s second-largest in advertising, recorded 4.5% growth in its net revenue in the first quarter and anticipates an acceleration for the current one, despite the conflict in Iran.
«For the twentieth consecutive quarter, we have outperformed the industry», rejoices Arthur Sadoun, CEO of Publicis. Since the beginning of the year, the French advertising giant has recorded 4.5% organic growth in its net revenue, or 6.4% organic growth in its gross revenue. This is a line that the group added to neutralize the mechanical advantage of its American rival Omnicom, propelled to the number one spot in the world due to its merger with IPG, and which usually highlights this latter indicator. «We had warned that if Omnicom did not publish net revenue but remained in gross revenue, we would do the same», recalls the leader. The group’s operating margin is, for its part, «showing significant improvement» compared to its level the previous year (18.2%).
Despite geopolitical upheavals, Publicis delivered a growth level in line with analysts’ expectations. If the activity at the beginning of this year is less strong than over the twelve months of 2025…
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