QINGDAO, China, May 8, 2026 /PRNewswire/ — Hisense, a leading brand in consumer electronics and home appliances, today unveiled the XR10, a high-end laser projector designed to provide a true immersive cinema experience at home. The XR10 combines powerful performance with an elegant design, offering a large-screen experience for everyday use, whether for movies, gaming, or shared family moments.
With its 6,000 ANSI lumens, the XR10 delivers bright and vibrant images even in well-lit spaces, allowing users to enjoy clear and realistic images from morning news to late-night movies without darkening the room. Its 0.84-2.0:1 optical zoom, the widest in the industry, and the 4K Lossless lens shift (+/-130% vertically, +/-46% horizontally) make installation easy and enable perfectly aligned images up to 300 inches, turning any wall into a cinematic canvas that naturally adapts to different room layouts.
An advanced Iris lens increases contrast up to 60,000:1, automatically adapting to each scene to reveal subtle details in the shadows and add depth and intensity to each bright area, making stories more immersive and emotionally rich, whether watching a blockbuster or an intimate drama.
The experience is further enhanced by sound co-developed with Devialet and the Paris Opera, creating a rich sound that fills the room and puts viewers closer to the action. With Auto Magic AI Adjusting 3.0, QuadCam, and ToF Smart Sense, the XR10 intelligently optimizes image quality and alignment in real-time for a truly comfortable plug-and-play experience. An advanced liquid cooling system ensures stable and consistent performance, even during long viewing sessions, maintaining brightness and image quality over time.
Building on its global innovation strategy in display technology, Hisense continues to develop large-screen solutions for home cinema and living room environments. With the XR10, Hisense makes cinema more accessible, immersive, and seamlessly integrated into everyday life, transforming how people enjoy content at home.
