Take Two Interactive is set to have one of the best years in its history in 2026, thanks to the release of GTA 6. Strauss Zelnick, on the other hand, has big ambitions and wants to make his company, the world’s leading entertainment company.
Since last week’s event in Las Vegas, not a day goes by without new statements from Strauss Zelnick, the CEO of Take Two Interactive. It all started directly at the event, where Strauss Zelnick confirmed that the marketing for GTA 6 was about to begin. Then, in a comprehensive interview with Bloomberg, Zelnick discussed various topics, including the marketing deal with PlayStation. The CEO of Take Two also spoke with GameFile, where he confirmed that he had seen several gameplay demonstrations of GTA 6.
Today, a statement from the event in Las Vegas is being highlighted by GameFile and GTABoom. Last week, during his conference, Strauss Zelnick confirmed that he wanted to make Take Two the biggest entertainment company in the world, thanks to the release of GTA 6.
Take Two poised to be on top of the world?
Last week, during his Las Vegas conference at the event, Strauss Zelnick reiterated his commitment to making Take Two Interactive the world’s largest entertainment company, hoping to achieve this through the release of GTA 6. To quote the CEO of Take Two, the goal is to “become the premier entertainment company in the world.”
“Everyone in the company knows this, and if we get close to this goal, we will probably make a lot of money.”
However, the ambition of Take Two and Strauss Zelnick is still very ambitious. Currently, Take Two has a market capitalization of $55 billion, which represents a quarter of a giant like The Walt Disney Company and its market capitalization of $195 billion. But only 12% of a company like Tencent and its $450 billion (1/8) in market capitalization.
Top entertainment companies:
Tencent Holdings: approx. $450 billion Netflix: approx. $280 billion The Walt Disney Company: approx. $195 billion Sony: approx. $115 billion Nintendo: approx. $75 billion Take Two: approx. $55 billion Electronic Arts: approx. $35 billion
The ambition to become the premier entertainment company in the world might be too big, however, Take Two is likely to make a big jump and should easily become one of the most important video game companies in the industry (at least, even more than today).
Now, it remains to be seen what the plans of Take Two and Rockstar Games are with GTA 6 and especially, the forecasts. We should have a first glimpse of an answer soon, with the Investor Call scheduled for May 21, 2026.
[SOURCE]
To stay updated on Rockstar Games news, join Rockstar Mag’ on YouTube, X (Twitter), Threads, Instagram, Facebook, Discord, and Bluesky.
Have a great day everyone at Rockstar Mag’
