Deepfakes are now a part of the daily life of public figures. But when things go wrong, the damage can quickly escalate. To take control, YouTube has released a tool that tracks these manipulated videos and gives celebrities back control of their image.
Deepfakes are multiplying, to the point where they are becoming difficult to distinguish from authentic videos. However, YouTube’s developed tool manages to detect these manipulations. While the subject may seem distant to the general public, this advancement is a boon for public figures. It limits the excesses and reduces the risks associated with image usurpation. It’s YouTube CEO, Neal Mohan, who announced the launch of the extension of their AI-based likeness detection tool.
This YouTube deepfake detection tool is based on faces. The system analyzes uploaded videos and identifies artificial resemblances. Registered public figures can then review the detected content and have the ability to request its removal.
However, the platform does not approve all requests. YouTube relies on its privacy and copyright rules. Some videos remain authorized, especially in the case of satire or parody. This filter aims to prevent misuse.
The deployment didn’t come out of nowhere. YouTube had already been testing this technology with creators since last year. Then, the platform expanded access to journalists and political leaders.
Today, all artists can enroll. They go through agencies like CAA or WME. A piece of identification and a selfie video are enough to activate the system. The best part? Even without a YouTube channel, a celebrity can benefit from this protection. The platform obviously aims to cover the entire ecosystem.
Why is this important?
Already because it is a free solution against unauthorized use of images. The issue becomes critical with the rise of AI-generated content.
And you probably already know that sometimes deepfakes go beyond simple videos. The phenomenon goes further. They can manipulate an image, tarnish a reputation, or spread false information in a matter of hours.
With a system like YouTube’s, celebrities regain a control lever. They can quickly identify problematic content and take action before it goes viral.
Many, however, fear detection errors. Authentic videos or fan content could be wrongly flagged. But for now, YouTube assures that removals remain limited. During testing, few requests were successful. The platform tries to find a delicate balance.
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