A series of sold-out events and numerous products quickly reaching millions of views are creating immense opportunities for artists and creative businesses. The entertainment industry is no longer just meeting the public’s viewing needs, but is gradually asserting itself as a new engine of the cultural industry.
Elevating the stage and the digital space. Resolution No. 80-NQ/TW from the Politburo on the development of Vietnamese culture aims to make Vietnam an attractive destination for regional and global cultural and artistic events by 2030; to develop cultural industries contributing about 7% to the GDP; and to establish 5 to 10 national brands in cultural industries in areas such as cinema, performing arts, cultural tourism, design, and fashion.
In recent years, the “sea of people” in front of large musical stages, where tens of thousands of spectators sing along with the artists and the lights of thousands of colorful LED rods change with each melody, has become a familiar image of contemporary Vietnamese entertainment.
More than ten years ago, Vietnam’s entertainment market was still in its infancy. Large paid concerts were rare, TV games were monotonous, and the concept of the “cultural and entertainment industry” was almost nonexistent. The market was fragmented, lacking a sustainable ecosystem or value chain. Today, the situation has radically changed.
One of the most visible manifestations is the rise of large live music events. Associate Professor Nguyen Van Thang Long, Deputy Director of the Department of Professional Communication (RMIT University Vietnam), predicts that 2025 will mark a major turning point for the Vietnamese music market and cultural industry, in terms of scale, organizational quality, operational capacity, and audience appeal.
According to statistics, over 800 music events took place throughout the country in 2025. Many concerts attracted tens of thousands of spectators, such as My Tam’s “See The Light” with about 40,000 participants, Ha Anh Tuan’s “Sketch A Rose” which filled over 30,000 seats, and Soobin’s “All Rounder”, which left a lasting impression on tens of thousands of spectators over several nights of performances.
Concerts are no longer just music performances but have become “experiential products” thanks to synchronized investments in sound, lighting, stage design, and projection technology, creating a multisensory artistic space and transforming each performance into a large-scale visual and emotional experience.
Context: The article discusses the rapid growth and transformation of the Vietnamese entertainment industry, highlighting the increasing influence of digital platforms and the challenges with maintaining cultural standards and social responsibility.
Fact Check: The information provided in the article is based on developments within the Vietnamese entertainment industry and cultural landscape, as well as insights from industry experts and professionals.
