1Game and KaKaCode representatives have signed a strategic cooperation agreement to develop an interactive entertainment ecosystem.
This event is seen as the first step in 1Game’s strategy to expand its activities in the national market, focusing on the “SHEplay” segment – a group of entertainment products aimed at female users.
According to its “Entertainment-focused games” strategy, the company aims to combine entertainment content, games, and derivative products to enhance the user experience.
The signing ceremony for the Memorandum of Understanding (MOU) took place in the presence of Mr. Tran Vu Quang Vinh, CEO of 1Game, and Mr. Jason, CEO of KaKaCode.
Under the agreement, KaKaCode will become a strategic business partner of 1Game for the development of a system of derivative products and licenses for international game products.
According to representatives of both companies, this collaboration aims to combine 1Game’s expertise in editing and marketing video games in South Korea with KaKaCode’s experience in intellectual property operation and digital entertainment content marketing. Both parties hope to bring game characters, images, and stories out of the digital realm to fully integrate them into users’ daily lives.
According to Mr. Nguyen Quang An, Deputy General Director of 1Game, the female video game market in Vietnam still has strong development potential. Although women represent a significant portion of the Vietnamese gaming community, entertainment spaces specifically designed for this audience are still few.
“We are not just releasing games, but we aim to build an entertainment ecosystem for women. The collaboration between 1Game and KaKaCode will offer exclusive derivative products and intellectual property derivative products, transforming games from a simple screen into a component of lifestyle and bringing international licenses closer to the real emotions of Vietnamese female players,” stated Mr. Nguyen Quang An.
1Game focuses on developing entertainment products for female users.
The early establishment of international partnerships by 1Game is seen as a preparatory step for the expansion of its interactive entertainment ecosystem in Vietnam. The company hopes to leverage YeaH1’s media ecosystem to reach a young audience while attracting partners with international licenses in the video game and digital entertainment sectors.
According to the presentation, 1Game operates in the field of editing and developing interactive entertainment products and is part of the YeaH1 ecosystem. KaKaCode, on the other hand, is the entity that provides a complete and integrated solution for global marketing of intellectual property in the field of digital entertainment commercialization.
Source: https://baovanhoa.vn/van-hoa/yeah1-ra-mat-1game-phat-trien-san-pham-giai-tri-cho-phai-nu-227175.html
