Small Family Business Based in Pons: Naotec, a Key Player in Vineyard Equipment
The engineering department, which designs the equipment, has five employees. Anne Lacaud
Émilie Loury holds the position of general manager of this SME, which currently has 19 employees (with a turnover of 4.5 million euros). “We are only four women, there are very few in the agricultural equipment industry,” the business owner points out. It is not an exaggeration to say that the SME is a family business, as her husband, William, also works there as the production manager. In 2025, approximately 450 machines dedicated to vineyard pruning were produced in the company’s workshops located in the Chail area, in Pons. Hedge trimmers, shredders, pre-pruners, and leaf removers are the hallmark of the SME, which received the Dynamic Business Award on Tuesday, March 10 during the Trophées Émergence for the Saintonge region.
In 2025, approximately 450 machines were assembled in the workshop. Anne Lacaud
Flexibility
“94% of our customers are French, 60% of them are located in Nouvelle-Aquitaine,” explains the director. “When we took over the company, after two years of inactivity, we had to start from scratch to conquer distributors.” In addition to France, the company has customers in Europe (Italy, Spain, Portugal, Georgia, Czech Republic), as well as in Australia and Canada.
Initially called Coupe Éco Viti, the company was renamed Naotec in 2021, easier to pronounce for the export market. Anne Lacaud
Recently, Tecnoma, the brand of tractor-mounted sprayers, chose Naotec to equip its pruning machines. “It’s a recognition of our expertise,” happily confides Émilie Loury. The Pons-based company puts a lot of emphasis on customer feedback. “Our salespeople provide us with valuable feedback from our customers. We are completely open to making adaptations to our products according to their needs. Flexibility is our strength.”
On the 3,000 m2 production site, workshop employees assemble the machines, which are designed in the adjacent engineering department. “The parts are either manufactured in France or in neighboring European countries,” details the director. “The final assembly – like a large Technic Lego set – and testing are done here before the equipment is delivered to customers.”
