Dang Le Minh Tri believes that the role of today’s young directors is not limited to staging, but should encompass almost the entire lifecycle of a cultural work. “From the conception of the idea, they must determine how the work will be perceived by the audience after its completion. This question influences the choice of materials, the development of content, and the organization of production, and requires coordination with technical, technological, and media departments to ensure the effective implementation of the idea and its dissemination across multiple platforms,” explains Minh Tri.
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Director Dang Le Minh Tri receives the Golden Sol award for the program “Patrie dans mon cœur” at the Vietnam Music Awards organized by the Vietnam Musicians’ Association. Photo provided by the director. |
Throughout this process, the preservation of cultural identity has become one of the director’s guiding principles. The festival “Return to Heritage – 2026” in Bac Ninh is a perfect example: traditional elements such as Quan Ho folk songs and Dong Ho folk paintings have preserved their essence, from melodies and images to cultural structure. However, in order to make this traditional identity accessible to the contemporary public, the director chose a creative approach. “The stage space of the ‘Return to Heritage – 2026’ festival was designed as an open space; elements such as music, stage movements, and costumes were harmoniously coordinated, creating a highly interactive overall experience that allows viewers, especially the young, to easily connect with the heritage,” said director Minh Tri.
This approach is clearly evident in many large-scale cultural and musical events he has supervised, including the political art program “Patrie dans mon cœur,” organized to commemorate the 80th anniversary of the August Revolution and National Day on September 2. In the My Dinh National Stadium (Hanoi), in front of tens of thousands of spectators of all ages, the combination of revolutionary songs and contemporary works posed a harmony challenge. The program team had to conduct in-depth research to create a subtle blend of sacred emotions and modern sensibilities. “The moment when over 50,000 spectators sang ‘The Song of the March’ together was not just a spectacle, but a real collective experience, where heritage ‘activated’ in real life,” emotionally recounted the director.
Beyond strategic planning, technology is an essential tool for young directors to disseminate cultural narratives. According to Minh Tri, the value of technology lies not in showcasing technical prowess, but in its ability to connect content elements, amplify emotions, and create immersive experiences for the audience. For example, in the program “Homeland in My Heart,” the director integrated technology into the narrative language: surround sound, synchronized and programmed lighting, cinematic visual effects, and stage effects. With over 50,000 live spectators and over a billion views on digital platforms, it is shown that when used well, technology does not overshadow the content but highlights its cultural richness, while creating a captivating contemporary experience for the younger generation.
With an open mind, access to technology, and a deep connection with the contemporary audience, young directors like Dang Le Minh Tri are not satisfied with just staging individual programs, but aspire to create cultural product operating modes based on an ecosystemic approach. When heritage is integrated into a value chain, from its creation to exploitation, through dissemination and sharing, each product becomes an element capable of growing and expanding across multiple platforms. From the sparkling stage to the infinite digital space, Vietnamese culture flourishes thanks to these young directors who dare to think and act differently.
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