An instant success live or on replay
Local channel TVPI reaffirms its support for bullfighting culture by offering a specific promotional offer for show organizers.
For over 20 years, TVPI has established itself as THE local television channel of the Basque Country and South Landes, showcasing the richness, traditions, men, and women of its territory. It has a loyal audience, attached to its regional identity. A 100% local and 100% positive media, the channel is broadcast on TNT, boxes, and the web.
A strong commitment to bullfighting culture
TVPI devotes significant coverage to the world of bullfighting in the heart of its program schedule.
Each year, the channel extensively covers bullfights and bullfighting shows in the Basque Country and Landes. In 2026, 36 reports were produced and broadcast as part of the Temporada program, during major fairs (Bayonne, Dax, Mont-de-Marsan, Vic-Fezensac) as well as in smaller arenas (Arzacq, Mugron, Villeneuve-de-Marsan). The videos, averaging 8 minutes, summarize the bullfight of the day, with comments, and interviews with the toreros.
This program is a great success live and on replay, with over 380,000 views on all the summaries last year. TVPI appears to be one of the last bullfighting television channels in France. This regular coverage helps to promote bullfighting tradition and enhance its visibility among the general public.
An exclusive promotional offer for organizers
In this supportive dynamic, TVPI now offers event organizers an exclusive and accessible offer for promoting their events and accessing ticketing: This advertising package includes creating a 20-second video spot and broadcasting it for 7 days (140 airings) at a rate of €990 HT.
The spot can also be used on your other distribution channels.
This offer provides strong and targeted visibility in an area directly related to bullfighting culture, among a receptive and engaged audience. Advertising on TVPI also helps support the transmission of bullfighting culture.
Interested in this offer?
Your advertising contact: Catherine Salleron – C.salleron@mytvpi.fr
TVPI in numbers
Aired on TNT (Rhune channel 30) as well as on all boxes (Bouygues, Free, Orange, SFR), TVPI has a solid and loyal audience:
– 86,000 viewers each week
– 41 minutes average daily listening time
– 1 million video views each year in replay
– 70% recognition in the territory
