Media Figaro and RTL AdAlliance announce the extension of their commercial alliance in the digital video field. The in-stream video inventory of titles from the Figaro Group – Le Figaro, Madame Figaro, Gala, Le Journal des Femmes, and TV Magazine – is now integrated into the international offering of RTL AdAlliance, a subsidiary of RTL Group, and accessible in over 17 countries, including the United States, Japan, the United Kingdom, and Germany. About fifteen European countries are concerned.
According to the statement from the two agencies, this agreement allows international advertisers to reach French audiences “in editorial environments known for their reliability” through a single gateway covering linear television, video on demand (BVoD), and connected television (CTV). The Figaro Group’s brands claim over one billion video views per month and reach “more than 35 million French people each month.”
For Aurore Domont, president of Media Figaro, this partnership aims to “simplify access to inventories” while offering “powerful and engaged audiences” to advertisers on a global scale. Stephen Byrne, Vice President of Global Supply at RTL AdAlliance, emphasizes that the press brands of the Figaro Group bring “a level of credibility and public trust that few purely digital offers can match.”
