Mopar, the brand for customer service, genuine spare parts, and accessories for Fiat Chrysler Automobiles, is presenting an exclusive range of content and services at the 2015 Geneva Motor Show. Additionally, Mopar will unveil a spectacular concept car based on the Jeep Renegade. A range for the Fiat Panda K-Way will also debut at the auto show, showcasing the materials and logos that have made the K-Way brand famous for its raincoats.
Mopar and Jeep: a strong partnership Mopar and Jeep are showcasing a spectacular concept car based on the Jeep Renegade in Geneva. The model combines off-road qualities with cutting-edge automotive technology. Developed with the support of the FCA Style Centre, the “Hard Steel” project demonstrates the potential of a model with various customization options and additional accessories for the Jeep Renegade. The exhibited model is equipped with many Mopar accessories such as a matte black grille, side mirror covers, door sills, floor mats, and a trailer hitch. The new Wi-Fi system from Mopar, available in the Renegade, allows for configuring an Internet hotspot.
The iconic Jeep Wrangler is also displayed alongside the Renegade concept car “Hard Steel.” For this off-road symbol, Mopar offers numerous accessories. In Geneva, the Wrangler “Rocks Star,” dressed by Mopar, features the typical “US Army” star on its hood and doors, a black grille, black fuel tank covers, half doors, side mirror covers with the Jeep logo, an anti-ramming device, and a black door sill. The innovative LED light bar above the windshield completes the presentation of the Wrangler “Rocks Star.”
A selection of exclusive accessories for the Fiat 500X and 500L Mopar produces its range of accessories for the Fiat 500X to personalize the latest addition to the Fiat family. The vehicle showcased at the auto show is equipped with 18-inch lightweight metal wheels and the Chrome Xtra pack with chrome trims for doors, hood, fog lights, and side mirror covers with a chrome design. Functionally, Mopar also offers numerous accessories for the 500X, including a trunk organizer for optimal use.
The stand also features a Fiat 500L Trekking, developed as part of the Fiat 500 family. This vehicle combines urban comfort with an adventurous spirit, offering enjoyment and excitement for countryside trips. Mopar presents several accessories that highlight this versatility, such as a removable trunk liner, a clothes hanger on the headrest, a fragrance diffuser, and a personalized pedal cover. The brushed chrome applications provide an attractive finish for the hood and hubcap with the Fiat logo.
Mopar Accessories for Alfa Romeo Giulietta At the Alfa Romeo stand, the muscular and attractive Giulietta “Quadrifoglio Verde” is displayed with a range of Mopar accessories specially developed for this model, emphasizing its athletic personality with front and rear spoilers, carbon fiber side mirror covers, side skirts, and rear diffuser.
A touch of class with the collection of derivative products for the Ypsilon “30th anniversary.” For the launch of the special series on the occasion of the 30th anniversary of the Lancia Ypsilon, Mopar has created a collection of derivative products dedicated to Ypsilon customers, reflecting the brand’s historical values. Style, substance, capacity, and distinction inspired the “30th anniversary” range. All accessories are created exclusively to highlight the dynamic lifestyle of the Ypsilon’s female target group. In line with the exclusively reserved ultramarine blue for this version, the collection offers high-quality materials like velvet Flock gear lever or aluminum lipstick holder. True fashion enthusiasts will also appreciate the ultramarine chamois leather notebook and classic ballerina shoes, accompanying the car for the ultimate urban chic look.
New line for the Panda K-Way The Geneva debut of the new special series Panda K-Way arises from the collaboration between Fiat and K-Way, the leading rainwear brand. Casual and Fashion, two globally renowned brands known for their classic, modern, and high-tech products that combine functionality with color and intelligence. Mopar has developed a collection of accessories for the new Fiat that interprets K-Way symbols and materials in a new way for Panda owners: from foldable raincoats to practical shopping bags, a convenient removable trunk liner, and a shopping basket. The products will be available from March in the Fiat online store and at select dealerships.
The new Jeep e-store is online The new Jeep e-store offers the exclusive collection of derivative products from the brand and will be showcased at the Geneva Motor Show. The e-store is launched simultaneously in 15 EMEA markets: Bahrain, Belgium, Kuwait, Lebanon, Netherlands, Poland, Qatar, Saudi Arabia, United Arab Emirates, United Kingdom, Italy, France, Germany, Spain, and Switzerland. In addition to the Jeep e-store, a mobile application is also planned.
Mopar Owner Centre in many EMEA markets The Mopar Owner Centre is the platform that provides customers with a wide range of content for maintenance and servicing of their Fiat, Alfa Romeo, Lancia, Abarth, and Jeep vehicles. Started at the end of 2013, the Mopar Owner Centre is now available on the brand’s websites in 18 countries – Spain, Belgium, Luxembourg, France, UK, Germany, Netherlands, Poland, Portugal, Sweden, Austria, Switzerland, Ireland, Greece, Morocco, Denmark, South Africa, and Russia – and will go online in Serbia, Turkey, Hungary, Czech Republic, and Slovakia this year.
Its content of over 8,000 pages offers a comprehensive overview of the aftersales world: from maintenance to accessories, genuine spare parts to customer service, and products sold in the online store (online for Fiat, Alfa Romeo, and Abarth) to technical documentation. The “MyBrand” sections provide exclusive content and promotions, as well as a comprehensive and highly personalized support service.
Contact Fiona Flannery Tel.: +41 (0)44 556 22 02 Mobile: +41 (0)79 570 76 43 E-mail: fiona.flannery@fcagroup.com
Mopar Customer Care and the new mobile app Mopar is also presenting the “Ciao Fiat Mobile,” “Lancia Everywhere Mobile,” “Alfa Romeo InfoMobile,” “I am Jeep Mobile,” and “Abarth24h Mobile” apps in Geneva, offering information and assistance on the go. The apps have already been downloaded 383,000 times, in five languages and in 15 European countries, by mid-December on Apple iTunes and Google Play.
Mopar Vehicle Protection: increasingly personalized services “Mopar Vehicle Protection” offers maintenance contracts for Fiat Chrysler Automobiles, ensuring maximum customer satisfaction – with comprehensive coverage of mechanical components, tailored maintenance plans, and service and repair by highly trained technicians with genuine spare parts.
