Bordeaux is gearing up to become one of the world’s tourism capitals in 2027. On March 23 and 24, the city will host the Rendez-vous en France fair, a major event that brings together key players in the French tourism sector and buyers from around the world.
After an edition planned in Nice in 2026, the city of Bordeaux has been chosen to host this strategic meeting. Over two days, nearly 2,000 tourism professionals will gather on the same site, alongside 800 international visitors from about sixty countries.
A major international fair will bring together 2,000 professionals and 800 foreign buyers, confirming Bordeaux’s growing attractiveness on the international stage.
Hosting this event represents a real opportunity for Bordeaux and its region. The Rendez-vous en France fair is known as a business accelerator for tourism players. It allows exhibitors to promote their offers, enhance their international visibility, and most importantly, establish commercial partnerships with foreign buyers.
For the region, the benefits are manifold: boosting the local economy, showcasing expertise, and strengthening tourist appeal. Bordeaux thus reaffirms its position as an essential destination in France.
The city’s success is not a coincidence. Bordeaux attracts nearly two million visitors every year, impressed by its UNESCO-listed heritage, globally renowned vineyards, and iconic quays along the Garonne River.
Despite a slight decline in visitor numbers recently, due to inflation and heatwaves, the destination remains strong and continues to attract French and international clientele.
If Bordeaux was chosen, it is also thanks to its many logistical advantages. The city boasts excellent accessibility, particularly through high-speed trains and a well-developed air network. Its diverse hotel infrastructure and modern facilities allow for the hosting of large-scale international events under optimal conditions.
The Bordeaux candidacy was jointly supported by local tourism stakeholders, with a clear ambition: to make Bordeaux and Nouvelle-Aquitaine a showcase for French tourism.
The goal is to promote a model that is sustainable, innovative, and internationally oriented. This momentum aligns with the national strategy to position France as a global reference in responsible tourism by 2030.
With this event, Bordeaux is not just hosting a fair: it is asserting its role as a major destination and confirming its place on the international tourism scene.
