Radio Mont-Blanc – Everywhere, All the time – Thanks to Borini.
This is an unprecedented innovation made possible by the collaboration of a major company in the Mont-Blanc region. The transport group Mègevan Borini is teaming up with Radio Mont Blanc to develop a unique technology.
The goal is simple: to take advantage of the numerous daily journeys made by the group’s vehicles throughout the region to enhance the broadcasting of Radio Mont Blanc in the territory, especially in certain valleys or mountain areas where reception can sometimes be more challenging.
That’s why starting this spring, some buses in the fleet will be equipped with transmitters on the roof to allow for a wider dissemination of the media in FM and DAB.
Romain Borini explains the mindset and common values that led to the establishment of this partnership.
Romain Borini also discusses the technical aspect of this installation, which illustrates the desire to bring the radio even closer to its listeners and the territory.
The experimentation will begin this spring thanks to Borini buses, which will allow you to listen even more to Radio Mont-Blanc – Everywhere, All the time – as the slogan says.
