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AI: How mobile operators are trying to regain control over this technology

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At the Mobile World Congress, a global event for mobile technology, the focus was on advancing artificial intelligence to benefit the general public. Operators like Deutsche Telekom are taking the lead in this area with innovative AI services, such as their new personal assistant named IA Magenta. This assistant can be accessed by calling it on your phone, marking a shift from traditional mobile applications. The simplicity and accessibility of this AI technology are seen as a strategic move to compete with big tech companies in the AI space.

In France, telecom operators are still in the early stages of implementing AI, mostly seen in the use of chatbots for customer service. However, other operators around the world are making significant strides in leveraging AI technology. For instance, Deutsche Telekom introduced the world’s first personal assistant available through a phone call, signaling a new era of AI integration in everyday communications.

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Brian Owens
I’m Brian Owens, a policy analyst and writer with a background in Political Science from Arizona State University. My professional career began in 2013 at The Arizona Republic, where I covered state politics and legislative developments. I later transitioned into strategic communications for public sector initiatives while continuing to publish political commentary. My goal is to provide balanced insights into policy decisions that affect everyday Americans.