At the Mobile World Congress, a global event for mobile technology, the focus was on advancing artificial intelligence to benefit the general public. Operators like Deutsche Telekom are taking the lead in this area with innovative AI services, such as their new personal assistant named IA Magenta. This assistant can be accessed by calling it on your phone, marking a shift from traditional mobile applications. The simplicity and accessibility of this AI technology are seen as a strategic move to compete with big tech companies in the AI space.
In France, telecom operators are still in the early stages of implementing AI, mostly seen in the use of chatbots for customer service. However, other operators around the world are making significant strides in leveraging AI technology. For instance, Deutsche Telekom introduced the world’s first personal assistant available through a phone call, signaling a new era of AI integration in everyday communications.





