Strong growth for Aerth, the sports chic brand
Launched five years ago, Aerth has gradually carved out a niche in a highly competitive market.
Aerth, a sports brand co-founded by Patrick Daniels and Fabrice Pruniaux, has successfully combined elements of chic, elegance, and luxury. “There is a real market for this: not only is running booming, but people also want to express themselves by showcasing a certain style,” says Patrick Daniels. “Although we primarily target a CSP+ clientele, high-quality materials and products naturally attract a wider audience.”
Since its inception, Aerth has reached significant milestones, with last year seeing a new investor, Olivier Duha, entering the scene. With Duha’s experience in launching Webhelp (now Concentrix), a global customer service leader, Aerth’s future looks promising.
[Context: Aerth is a sports brand founded five years ago. It focuses on blending sportswear with chic and luxury elements to appeal to a sophisticated clientele.]
[Fact Check: In the French text, “Webhelp” is spelled correctly but the parentheses state “désormais Concentrix” which means “now Concentrix” in English.]
