The French Riviera has confirmed in 2025 its status as a filming location with a strong record, driven by series and over 52 million euros in benefits.
The Alpes-Maritimes Côte d’Azur Film Commission has unveiled its 2025 report, confirming the vitality and attractiveness of the region for audiovisual and film productions. With a total of 475 shootings hosted for 1,480 days of actual work, the department has not only maintained a dynamic activity but has also seen the emergence of a strong trend: the dominance of TV series and productions destined for streaming platforms.
“The Côte d’Azur once again records a very positive balance in terms of shootings,” said Frank CHIKLI, president of the Alpes-Maritimes Côte d’Azur Film Commission. “We are pleased to continue welcoming these shoots to our territory, thanks to recognized expertise and numerous advantages: the excellence and structuring of our network of professionals, the richness and diversity of exceptional sets, production support mechanisms, and quality infrastructure.”
A major economic and social impact
The filming industry represents a significant financial boon for the local economy. According to the report, direct economic benefits exceeded 52 million euros in 2025. These expenses are distributed among the payment of local technicians and artists, set rentals, service providers (catering, equipment), and the hotel and restaurant sector, with 28,071 recorded overnight stays.
The advertising sector takes the lion’s share with 29 million euros in benefits, followed by fiction (feature films and series) with 11.5 million euros. Indirect benefits, linked to tourist and media attraction, are estimated at over 120 million euros. On a social level, the impact is also significant with 10,792 local hires of technicians, actors, and extras in the year.
The rise of series
The year 2025 has been marked by the hosting of 11 TV fictions and platforms, totaling 156 shooting days, compared to 68 days for the 7 feature films. This trend confirms the appeal of the Côte d’Azur for large-scale productions, often based on long periods. Among the notable series are French productions like “L’Été 36” (TF1) and “Campus Drivers” (Amazon France), as well as international hits like season 5 of “Emily in Paris” (Netflix) or “Rallye 82” (HBO Max).
“We observe an increase this year in the number of series, both French and foreign, which are an important source of local jobs and economic benefits,” analyzes Camille FERET, director of the Film Commission. “Series mainly based in the region demonstrate that the Côte d’Azur has all the assets to welcome so-called ‘large’ productions, whether they are for TV or platforms.”
A sought-after destination for all formats
Beyond fiction, the Alpes-Maritimes region has attracted 153 advertising productions for prestigious brands such as Jacquemus, Rolex, BMW, Dior, and Gucci. The department has also hosted the shooting of 81 flow programs for major French (TF1, France TV, Canal+) and international channels, as well as 49 documentaries, 50 short films, and 21 music videos.
This dynamic is based on a structured ecosystem, led by the Film Commission. Founded under the impetus of the CCI Nice Côte d’Azur and supported by the Departmental Council of Alpes-Maritimes, the association provides free support to nearly 150 productions per year. It now includes 34 member municipalities, including recently Saint-Laurent-du-Var, Carros, and Mouans-Sartoux, showing a collective desire to enhance the region’s attractiveness.
For more information on the support services, visit the official website: www.filmcotedazur.com.
