Social media, initially perceived as spaces for connection and exchange, are now under critical scrutiny for their negative impacts. As reported by a major news source, a US court has fined tech giants Meta and Alphabet millions of dollars, highlighting their responsibility in creating addictive content. The ruling states that these companies failed to protect young users, despite being aware of the dangers posed by their platforms, such as Instagram and YouTube. In light of these revelations, calls to ban access to social networks for children and adolescents are increasing. But what is the actual perception of users regarding these platforms?
Usage rates on the rise
According to a study from the Statistical Institute, 59% of 16-74 year-olds actively use social networks like Instagram, TikTok, or X, a significant increase compared to the past five years. In 2021, less than half of those surveyed were active on these platforms. Older generations are catching up, although the 16-24 age group remains the most involved, with 85% of users in 2025.
A report from data agency Omnicom, Annalect, highlights the diverse ways in which users perceive social media. The results indicate that user experience is more fragmented than ever, due to algorithms and filter bubbles. “The risks, whether it’s social pressure, addiction, or distortion of self-image, vary depending on the type of user,” explains Jens Barczewski, a principal partner at Annalect.
The polarization of comments
The perception of body image through social media is particularly revealing. About a third of respondents believe these platforms improve their self-image by offering diverse models. Conversely, an equally significant number admit to feeling pressure to compare themselves to idealized representations, negatively impacting their self-esteem, especially among young people.
It is alleged that Meta has exploited this mechanism, as former global public policy head for Facebook, now Meta, Sarah Wynn-Williams, points out. She claims that weight loss ads were targeted at young girls showing signs of body insecurity.
As for online hate, 83% of respondents consider it a serious problem, with 55% feeling personally affected. Alarmingly, 20% find these hateful comments even contribute to the entertaining appeal of social networks.
The role of information
Misinformation is seen as a major problem by 78% of participants. While 77% call for stricter measures, these same users continue to use social networks as sources of information. About 30% say news is their preferred content. While 70% verify sources, 58% rely on the credibility of a post based on comments, and 30% trust the number of likes and shares. This study was conducted in two phases, including qualitative interviews and a survey of over 2000 citizens aged 14 to 49, carried out from August to October 2025.
Key takeaways
– Participation (up 20%) on social networks among 16-74 year-olds has significantly increased. – A majority of users feel social pressure related to body image. – 83% of users consider online hate a serious problem. – A significant portion of users engage with misinformation on these platforms. – Young people seem to be the most vulnerable to the negative effects of social networks.
By examining these aspects, one cannot help but wonder if social networks, beyond their role as connectors, are becoming spaces of alienation. The duality of their impacts reveals a society in search of balance between the need for connection and the preservation of mental health. Ultimately, a reflection is needed: how can we navigate as users, and how should companies evolve to promote a healthier digital environment?
