For the 9th consecutive year, students in the marketing master’s program at UHA Business School are organizing Franchise Day. This year, innovation will be at the heart of the conferences and debates that will set the pace for the afternoon of Monday, March 30th at the Auguste/Le Cref space in Colmar. Open to all, Franchise Day is aimed at students, local authorities, experts, franchisors, and franchisees.
“Innovation is part of the DNA of the franchise. For a new franchise to be created, it must necessarily offer an innovation and be identifiable. It can be an innovation in terms of product, service, layout, etc.,” explained Saloua Bennaghmouch-Maire, director of UHA Business School and head of the master’s in franchise and network companies. “But in the era of digitalization and artificial intelligence that is shaking up the norms, it is useful to question the actors and experts of the franchise.”
Conferences and round tables
All these questions will be discussed in two round tables animated by numerous speakers, professionals, and experts in the franchise concept. Among them, Dr. Gérald Cohen, lecturer at universities and co-founder of KM in Mulhouse, and Véronique Discours-Buhot, general delegate of the French Franchise Federation, will lead conferences on the theme of innovation in franchised networks. At 3:00 PM and 4:15 PM, two round tables will bring together several speakers.
Among them, Olivier Deleau, founder of the independent network “Les Experviseurs,” Corinne Duplat, CEO of the network “Les menus services,” and franchisees: Eneo Brocheray, franchisee of Transakauto, Yannick Meyer, franchisee of Remax Immo, Aurélia Millet, multi-franchisee of Feuillette. The floor will also be given to legal and financial experts, lawyers, accountants, and Olivier Mermouys, president of the French Franchise Federation.
Franchise Day, from 2:00 PM to 6:00 PM. Auguste/Le Cref space, free entry.
