Netflix announces a new increase in its subscriptions in the United States, the second in less than a year. The plans with advertising, standard, and premium are seeing their prices rise from the end of the current billing cycle.
While more and more French people are subscribing to a streaming platform every month, there is news that will once again upset many. After a recent price hike, Netflix is increasing its prices again. According to updates on the Netflix support website in the United States, the cheapest offering, with advertising, is increasing from $7.99 to $8.99 per month.
The standard plan without advertising is progressing from $17.99 to $19.99 monthly, while the premium plan reaches $26.99, up from $24.99 previously. These adjustments come four months after the start of 2026 and follow a similar increase in January 2025 when the standard was $17.99 and the premium was $24.99.
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According to the platform, these changes apply immediately to new subscribers and at the next renewal for existing ones. Netflix justifies these measures by the need to invest in original content and a better user experience, as indicated in its recent quarterly reports.
This strategy is part of a series of global tariff adjustments. In the United States, this is the second increase in 2026, after the one in January. In Europe and elsewhere, increases took place in 2025, like in Japan where the premium remains at 2290 yen for now. Netflix is counting on its base of over 300 million monthly users to absorb these changes.
Is it only a matter of time before there is a new increase in France?
