INFO LE FIGARO – With The Vineta & Palm Beach, Oetker Hotels opens its first American address. Located in a fully renovated historic building from 1926, this boutique hotel with 41 rooms marks the group’s arrival in Florida.
Palm Beach is familiar with luxury hotels. However, the arrival of Oetker Hotels – the group behind Le Bristol Paris and the Hôtel du Cap-Eden-Roc – represents a small revolution for this highly sought-after Florida resort. With The Vineta Hotel, the collection is opening its first address in the United States.
The establishment is just a few steps from Worth Avenue, the most elegant shopping street in the city. Housed in a century-old building typical of Mediterranean Renaissance style that has shaped Palm Beach’s architectural identity, the hotel has been completely redesigned and boasts 41 rooms and suites.
For the German group, the opening marks an important milestone. “It is a historic moment for the collection, as we inaugurate our first Masterpiece in the United States,” said its CEO Timo Gruenert, noting that Palm Beach has long been a favorite destination for Oetker’s loyal clientele.
A decor between Europe and Florida
The renovation was entrusted to the decorator Tino Zervudachi, based between Paris, New York, and London, with his ZRM studio, in collaboration with the architects Spina O’Rourke & Partners. The result blends European elegance with a beachy atmosphere. Terrazzo floors, Venetian stucco, classic moldings, and pastel fabrics create a bright decor, punctuated with motifs inspired by the 1930s. In the rooms, natural materials and soft tones create a sophisticated holiday home ambiance rather than that of an ostentatious grand hotel.
A table with Mediterranean accents
As for cuisine, the restaurant Coco’s, led by executive chef Brian Rodriguez, offers a Mediterranean menu that bridges Palm Beach and the Côte d’Azur.
For the first time, several iconic dishes from Cap-Eden-Roc are featured on the menu, including steak Diane and bar Eden Roc. Seafood, Maine lobster, homemade pasta, and risotto complete the menu, served in a bright decor dominated by an Italian red marble bar.
Around the pool with custom mosaics, surrounded by sun loungers and lush gardens, the hotel cultivates a more intimate than spectacular atmosphere. Morning yoga, personal training, or à la carte services – champagne and beauty products delivered on a trolley – complement the luxurious experience.
A historic name restored
For the opening of this eleventh property, Oetker Hotels chose to restore the name Vineta, held by the establishment for over half a century after its opening in 1926 as Lido-Venice. The hotel then changed its identity before closing in 2022 for a complete renovation. “The Vineta has always belonged to Palm Beach. Our role has been to listen to its story and restore it carefully,” explains general manager Emanuela Setterberg Di Vivo. A new chapter begins for this address poised to become one of the most coveted in the Florida resort.
[Context: The article discusses the opening of The Vineta Hotel, the first American address of Oetker Hotels in Florida, and highlights its luxurious features and historic significance.] [Fact Check: The content has been translated accurately, maintaining a neutral and professional tone suitable for a news article.]
