Publicis Groupe S.A.
Publicis launches 2026 in the United States and China
Despite market consolidation, the Group will remain a leader in media buying in key sectors for international clients.
Monday, March 23, 2026 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has once again significantly outperformed the competition in new business, for the 7th consecutive year, according to the COMvergence New Business Barometer1 released today.
The report reveals that Publicis was ranked 1st in 2025 for overall new business performance, with gains six times higher than its closest competitor, and also leads in net new business globally and regionally.
In the United States, the group increased its market share from 36% to 42%2, confirming its leadership despite the merger of the 3rd and 4th largest players in the market last year. The same trend is seen in China, where new business gains allow Publicis to confirm and enhance its lead with almost 20%3 of media investments.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, stated: “In an industry marked by restructurings and cost reductions, Publicis once again demonstrates its ability to innovate in serving its clients and the strength of its growth model.”
Despite IPG’s takeover by Omnicom to become the largest player in the market in 2026, the outstanding performance of our teams and the magnitude of our growth in 2025 allow us, once again this year, to maintain and strengthen our position as the #1 media buyer in the United States and China, the two most important markets for international clients where size remains a determining factor.
About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Group covers the entire value chain, from consulting to execution, combining marketing transformation and digital transformation of businesses. Publicis Groupe positions itself as the preferred partner in its clients’ transformation to enable them to create a large-scale personalized experience. The Group is based on ten areas of expertise within four main activities: Communication, Media, Data, and Technology. It offers clients a unified and seamless organization facilitating access to all its expertise in each of its markets. The Group is present in over 100 countries and has around 114,000 employees.
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