Pepper, a British streamer known for his antics and misbehavior, used Delulu, a real-time deepfake application, to take on the appearance of celebrities like MrBeast or Sydney Sweeney during a live stream on Kick. All for free and with just a few clicks.
For years, AI startups have been reusing the same promises. AI was supposed to revolutionize medicine, solve the climate crisis, and maybe even write better poems than humans. In 2026, it mainly enabled a streamer banned from several platforms to transform into MrBeast, the world’s most followed YouTuber, to declare live: “I love touching little boys’ private parts.” The future has arrived and it looks a lot like the comment section on YouTube on steroids.
British streamer Sam Pepper is known for his aggressive pranks and provocative behavior. In his videos, the content creator doesn’t hesitate to harass people with extreme pranks to the point where he has been banned from multiple platforms.
His latest feat? Using Delulu, a real-time deepfake application, during a live stream on Kick, a streaming platform known for its lax moderation – it was involved in last year’s Jean Pormanove case.
According to 404media, Pepper had fun taking on the appearance of various celebrities and public figures. Among them, YouTuber MrBeast, Jeffrey Epstein, streamer Amouranth, and actress Sydney Sweeney. A stellar 5-star cast.
During the live stream, Pepper, appearing as a woman, playfully lifted her dress in front of the camera and played with her artificially created breasts by AI. Later, appearing as MrBeast, he made criminal-like remarks.
On Delulu, the user authorizes access to their webcam, chooses a skin from a library of faces generated by the community, and voila. Their appearance is altered in real-time. The tool is reminiscent of community platforms for sharing AI models like Civitai. Users can even create and share their own models.
Available models include celebrities like Eminem or Kim Kardashian, political figures like Donald Trump or Vladimir Putin, as well as more sensitive figures like George Floyd. It’s also possible to adopt the features of adult film actors, fictional characters, animals, and cartoon creatures.
Technically, Delulu is less sophisticated than some deepfake software used in criminal or fraudulent networks. Tools like Haotian AI, popular in some fraudulent Chinese circles, require powerful graphics cards, complex installations, and cost thousands of euros. Delulu, on the other hand, is free and accessible with just a few clicks. Above all, the platform is designed for mainstream use, especially by live content creators.
Behind the application is Decart, a start-up specializing in AI-generated video. The company has raised over 450 million dollars from prestigious venture capital funds like Sequoia and Benchmark. They are also developing other AI-based video products, including MirageLSD, an AI video generator, and Lucy 2, a real-time video model similar to Delulu but less focused on streamers.
Nothing in Delulu’s displayed rules explicitly prohibits a user from assuming the face of a real personality without their consent. The terms of use mainly emphasize respecting copyright and intellectual property rights. Neither Kick nor Decart responded to 404media’s inquiries regarding the content distributed by Sam Pepper and its compliance with platform rules.
Twitch, which suspended Sam Pepper, responded more firmly. “The creator has been suspended from Twitch since 2018,” the platform reminded in a statement. “We have implemented numerous policies to protect against identity theft and harassment, as well as youth safety policies – the described content is a blatant violation of these rules.”
For years, deepfakes were mainly concerning for their political or criminal uses. Now, all it takes is a webcam and a streamer seeking attention to turn any celebrity into an algorithmic puppet.
