Fox Corp. held its Upfront presentation May 11 in New York.
May 12, 2026
NEW YORK — Fox Corp. emphasized its superior position in delivering linear live sports and news, while calling out the younger audience appeal of it ad-supported Tubi streaming service, at its Upfront presentation here May 11.
“We’ve been deliberate in shaping a portfolio that puts us in a truly unique and powerful position in the marketplace,†Fox CEO Lachlan Murdoch told advertisers. “We don’t try to do everything, and we don’t pursue scale just for scale’s sake. Instead, we focus where it matters most: live sports, live news, bold entertainment and ad-supported streaming.
“We consistently deliver real-time content with massive reach across our platforms and pair that with the ability to connect with hard-to-reach younger audiences through Tubi. Now, this week you’re going to hear a lot about the value of live-sports and ad-supported streaming. At Fox, that’s not a new story. It’s what we’ve been delivering successfully for years. Fox is the leader in live programming and home to one of the fastest-growing ad-supported streaming platforms in the business. That combination isn’t accidental. It’s intentional. And it works for us — and, more importantly, it works for you.â€
In total, 98% of Fox’s linear is watched live or same day, more than any other media company, noted Jeff Collins, president of advertising sales, marketing and brand partnerships at Fox. “But to achieve your reach goals, there’s still a piece of the puzzle missing — those younger, cordless viewers who are so elusive — and that is where Tubi comes in, with a massive Gen Z audience who are nearly 70% cordless,†Collins said.
Tubi CEO Anjali Sud then took the stage, where she emphasized Tubi’s programming and on-demand appeal to younger viewers.
“Everything we do at Tubi boils down to one goal igniting fan passion because in the battle for attention passion wins,†she said. “Fox has a long history of serving passionate fans and delivering those moments that bring us together. Tubi is extending that passion to the next generation who are dictating trends, defining culture and fundamentally changing the rules of television. This generation wants authenticity connection and control. They want to see themselves onscreen and when they do, they show up, share, comment, create and buy because passion doesn’t just drive attention. It drives results.â€
She said Tubi offers viewers “the world’s largest collection of premium content in streaming,†including “Hollywood hits, award-winning films, beloved IP and live moments from the NFL to the World Cup.â€
She brought out sports commentators Rob Gronkowski and Jameis Winston, who are partnering to host a new weekly soccer talk show, centered around the upcoming FIFA World Cup 26, called “The Other Football.â€
“It’s fun, and it’s unpredictable,†said Gronkowski, addressing topics everyone might be thinking but few are talking about. “For instance, why isn’t the World Cup a cup?†he said.
Sud also touted Tubi’s original entertainment programming.
“We’re investing in original programming with a buzzy slate of Tubi movies targeted to Gen Z, and in just one year 18 Tubi originals have landed in the top 10 [on the] streaming charts,†she said.
Jerry O’Connell, Sophia Bush and Violet McGraw, stars of the upcoming Tubi original Summer’s Last Resorttook the stage to tout their movie.
Sud also noted that Tubi is tapping into the creator economy.
“We’re leading the pack in bringing the creator economy to Hollywood with the world’s most popular creators and podcasters choosing to put their work on Tubi,†she said.
She also called out Tubi’s personalization, primed with AI.
“That’s why no two home pages on Tubi look the same,†she said. “What you see, what I see, are unique reflections of our taste.â€
She also stressed Tubi’s competitive advantages compared to other streamers. She pointed out that Tubi is now the No. 1 fully free ad-supported streamer, according to Nielsen, with 100 million monthly active users watching over 10 billion hours a year. She added that Tubi now ranks fourth in reaching high-income, ad-supported viewers, more than Disney+ and Paramount+, and that in total ad-supported reach, it is one of the largest platforms in America, “ahead of other streamers like Netflix and Peacock.â€
“As others in the space grow cautious, Tubi and Fox get bolder,†she said. “When others rely on price hikes, we continue to disrupt with free streaming because that’s who we are and that’s the only way to win in today’s media landscape.â€
In sports news, Fox speakers noted that Fox One is the official streaming platform of the World Cup. Programming will be complemented with “After Hours With James Corden.â€
Corden showed up and said the program will offer “a lighthearted look at the World Cup.â€
Fox also touted linear programming, such as news and a reboot of the popular “BayWatch†series.
Executives also called out Fox FanOX, an AI-native media operating system built on two connected platforms: Fox Fan Studio, a platform designed to enhance how users interact with Fox content, using AI to analyze raw video in real-time to understand viewer preferences, and FoxAd Studio, a unified data and technology platform launched last month and designed to transform the power of Fox fandom into measurable business outcomes for brands.
