By Valentin Longuet
Published on
“Hello guys! J’ai encore été pourri gâté!” Users of TikTok will easily recognize this introduction, which has become inseparable from Pierre Painchaud.
“Avec les salariés, on est en séminaire à Deauville”
Since Friday, April 17, 2026, the influencer, followed by over 1 million subscribers, is in Deauville (Calvados) with his nephews. “Avec les salariés (the nickname he gives them), on est en séminaire à Deauville. On loge actuellement à l’hôtel Normandy Barrière, rien que ça! Il y a du budget!”, he shared with amusement on his account.
In a first video published on Friday, he films his nephews discovering their suite and the hotel’s pool. The next day, another sequence shows the two boys running on the beach of Deauville, set to the music of “Heureux” by Heroe.
However, this visit to the Flowered Coast is not a coincidence. The young man, originally from Ille-et-Vilaine, went there as part of a partnership with BMW. In another post, he drives along the coastal roads in an iX1, an electric model from the German brand.
Pierre Painchaud walks for top fashion houses
A great spotlight for the seaside resort, as if one was needed. Pierre Painchaud is primarily an international model. Represented by agencies since the age of 14, he has walked for major fashion houses like Fendi, Louis Vuitton, Jean-Paul Gaultier, and H&M.
In 2020, he founded The Tryers on Instagram with his friend and fellow model, Ludovic Fontanel. The concept: explore luxury boutiques including second-hand ones to “decomplexify the fashion industry.”
Today on TikTok, he shares videos of his daily life in Paris and around the world: fashion shows, Fashion Week, unboxing packages sent by brands, as well as more personal moments with family.
