In a somewhat unusual move, Apple did not go all out for its 50th anniversary. Known for grandiose ceremonies and Hollywood-style launches, the world’s most famous brand opted for a more subdued approach. A handful of concerts at its flagship stores worldwide – including Grand Central in New York and the Champs-Elysées in Paris – and a celebration for its employees at Apple Park will be enough to mark the occasion, half a century after the company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976.
“Looking back is not in our culture. The group of people working on this project has, in a sense, had to develop a new muscle, because our strength always lies in what comes next,” Tim Cook tried to justify in a recent message to his teams. “Are we going to celebrate? You can be sure of that.”
[Context: Apple celebrated its 50th anniversary with a more subdued approach compared to its usual extravagant events] [Fact Check: Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne]
