Deezer grants a license to Hungarian rights defense organization EJI for AI music detection technology

Deezer has reached an agreement with the Hungarian organization for the protection of musical rights, the Bureau for the Protection of the Rights of Performing Artists (EJI), to license its AI detection technology.

The French streaming service revealed in January its intention to license its AI detection technology to the entire music industry and made it available through its revamped Deezer for Business unit earlier this month.

As part of this agreement, EJI has licensed the rights to use Deezer’s AI detection solution, making it the first Hungarian collective management organization “capable of detecting the presence of generative AI in recordings made available to the public.”

EJI does not pay royalties for recordings created using generative AI.

The agreement marks a significant shift in the relationship between the two organizations, who were involved in a Hungarian legal dispute in 2016 regarding performers’ rights. They claim to have worked together for nearly a decade to “create a transparent online music market that respects the interests of all parties.”

Deezer revealed in January that it was receiving about 60,000 fully AI-generated tracks per day, accounting for around 39% of all daily deliveries on the platform.

According to the company, up to 85% of streams of this content were deemed fraudulent, demonetized, and removed from the royalty pool.

Deezer first launched its proprietary AI detection tool in January of last year and had already begun licensing this technology commercially, including to the French collective management society Sacem.

The tool automatically recognizes and flags AI-generated recordings, “increasing transparency for all stakeholders in the music market,” and remains the only streaming service actively detecting and labeling AI-generated content.

Alexis Lanternier, CEO of Deezer, stated, “Music is a human creation, and rights holders must be protected. At Deezer, this has been our commitment since our inception.”

In a statement, Pal Tomori, director of EJI, said, “We are actively working on solutions to protect artists in the competition against machines.”

Last week, Deezer unveiled its revamped B2B platform “Deezer for Business,” consolidating its partnership, advertising, and technology licensing offerings under one brand.

In its latest financial results, the Paris-based company announced its first-ever profitability, reporting a net profit of 8.5 million euros for the fiscal year 2025, a significant turnaround from the 26 million euro loss recorded in 2024.