A viral video from the Norwegian Consumer Council (NCC) is raising concerns about the reliability of many major digital platforms.
In the clip, an individual presenting himself as a “enshitification professional” demonstrates live how to integrate pop-ups on websites, insert advertising interruptions in YouTube videos, and install intrusive updates on smartphones.
Viewed millions of times, this video is part of a global campaign warning against this phenomenon known as “enshitification”, which refers to the progressive degradation of platforms and services that were once user-friendly.
Over sixty consumer and civil rights organizations from the United States, the European Union, and Norway have sent letters to policymakers in over fourteen countries, calling for stronger actions against this “enshitification”.
“We can aspire to a better digital world,” states a letter from the NCC sent in February to EU representatives. “It is essential to rebalance the power dynamic between consumers, tech giants, and alternative providers.”
Context:
- Norwegian Consumer Council (NCC) released a viral video highlighting concerns about the reliability of digital platforms.
- The video is part of a global campaign warning against the phenomenon of “enshitification”, which refers to the degradation of user-friendly platforms and services.
Fact Check:
- The content mentions the NCC’s efforts to address the issue of “enshitification” globally by contacting policymakers in various countries.
- Over sixty consumer and civil rights organizations have joined the campaign against the degradation of digital platforms.
For the full translated article, please visit the source website.
